Money Minus Noise

Credit cards & credit score

A credit card with a ₹90 limit: super.money's play

Would you swipe a #CreditCard with a limit of just ₹90?
And the bigger question is, why would anyone even issue such a card?

I’ve admired #SuperMoney for what they’ve built in the UPI space and cemented their position in the top 5, even when they are a recent entrant, through:
✅ Making #UPI the 'Hero Product'
✅ Real #cashbacks (rare these days!)
✅ Clean and slick UI

Recently, they entered the secured credit cards space, but what shocked me was the absurdly low limits as low as ₹90!
Here’s how it works 👇
These are secured credit cards, backed by a #FixedDeposit. Typically, your #CreditLimit = 90% of the FD value. So, FD of ₹100 → Credit limit of ₹90.

Now, why are #fintechs exploring this space aggressively?
🚀 Opportunity to onboard UPI users (50 crore) into the credit ecosystem (currently ~5 crore).
📊 Access to the subprime market (people with no/poor credit history)
🛡️ Lower defaults, since FD acts as security
💸 Banks & fintechs earn MDR, thus can afford rewards, unlike UPI (where revenue is limited, thus almost no rewards, 'better luck next time').
Most issue a Secured Credit Card on the #Rupay network, which can be used for UPI transactions!

In fact, ~10% of new cards issued today are secured cards, a trend worth watching.

But the optics are funny: Imagine bragging about a ₹90 credit limit! Or is it even practical to use a card with such a low credit limit? Or the #strategy is to cross-sell additional #loans to such customers!

What do you think could be the use case for Credit Cards with such low Credit Limits?
Have you ever opted for a Secured Credit Card? If so, why?

  • #PersonalFinance
  • #Money

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