A new pecking order in the UPI universe

A New Pecking Order in the #UPI Universe?
For years, the top 3 UPI players have remained untouchable. But now it seems, even the 4th and 5th spots have become permanent!
As per the #NPCI data published on the UPI usage, the top 5 players by volume of transactions haven’t changed in the last 3 months!
While we all know well about the top trio well, let's discuss in more detail the 4th and 5th ranked players.

- Navi - 4th Ranked
With the loan book swelling, repayments via UPI, the transaction volume is expected to increase! But to maintain a consistent top 5 rank, something more is needed. Making users use the app for daily transactions, seems #Navi is able to break the code here, a feat even banking apps and other fintechs like CRED haven't been able to crack!

- super.money - 5th Ranked
Launched just in July last year, #SuperMoney is making waves in the UPI market, it has been able to maintain its top 5 for three straight months!
Even though it has very few features/payment options when compared with existing players, what's working for it is A clean UI, Real #rewards, and the right messaging! If the grapevine is to be believed, it is seeking an #unicorn valuation!

Below the Top 5? Constant churn continues!
An important call out this month is, WhatsApp makes it into the top 10, finally showing signs of serious traction.

What’s Next?
Will the top 5 finally stabilize, or will the churn continue?
And the big question: Can anyone truly challenge PhonePe and Google Pay's dominance?

#FintechIndia #DigitalPayments #Navi #SuperMoney #WhatsAppPay #PaymentsInnovation #PhonePe #GPay #Cred

Source - https://lnkd.in/gG_4ijmE
Last month Post on the UPI stats - https://lnkd.in/gkCde6Yk